There was a time, Marketing meant to control the market segmentation, positioning, and two inevitable terms : B to B and B to C. For novices, it means Business to Business and Business to Consumer.
Today, that era is over and we are witnessing the emergence of C to B or Consumer to Business. This is the newest model of E-Commerce. It is the opposite of the traditional business to consumer, which is to connect business directly with consumers. With C to B, individuals are at the service of the company by providing the product or service.
Two events have made possible the emergence of this new type of commercial relationship: the advent of computer networks, which has to connect a large number of people at lower cost. Also, the development of technology has given individuals access to tools once reserved for companies (computers, software …).
Business to Consumer approach was born through consumption growth generated by the media, such as websites, blogs, podcasts, videos and social networks. These have resulted in consumer behavior (professional and private) which changed completely. Today, the final purchasing decision can not be made without the consumer performs these actions: visit the company blog, his twitter account and Facebook, visit his website …
It is therefore necessary to face the facts, any company that doesn’t insert this new concept consumer TOWARDS company, may suffer from the consequences … It’s for this reason that you can rely on Frizbiz to apply this approach C.
Have a nice weekend,
CharlotteTags: commercial relationship, consumer behavior, consumer TOWARDS company, consumption growth, emergence of C to B, lower cost, market segmentation, positioning, rely on Frizbiz, social networks, the newest model of E-commerce, tools, websites