More and more internet users discover the community websites. In France, almost 18 million internet users are subscribed to an community website and more than 4 million of them visit these website regularly.
18 million internet users subscribed to a community website
In 2011, almost 18 million internet users are subscribed to at least one community website in France. The commitment of the users to these website is more and more defined because almost a quarter of them go to these website daily (4,5 million).
What are the main reasons for this success ?
The main motivations to subscribe on a community website are evolving, internet users evoke gladly the constitution of a virtual network. Indeed, of those 18 million registered users, almost three-quarters (13,5 million users) would like to stay in touch with their friends (74,4%) and 13,2 million think they can find old acquaintances or old friends (73,6%).
The forming of these “networks” have a snowball effect on the registrations since half of the subscribed users (9,6 million) took the step to subscribe because someone invited them to (53,1%).
The evolution of the market for services.
This is the big hit of these last couple of years. We are witnessing the Americanisation “way of life” of services for individuals, which is growing tremendously in Europe, and especially in France.
Indeed, the personal services or outreach services to individuals are services for the households, domiciles, places nearby or at work. They fill the needs with can be social, individual or collective and which contributes to the wellbeing of persons in their living environment. These needs can be grouped into 3 main sub-sectors:
– Services linked to the household, with the activities of domestic nature as the main element (ironing, housekeeping, babysitting, small gardening chores..)
– Services linked to the living environment (tutoring, computing supports, babysitting domestic animals, accompanying persons for children or eldery persons..)
–Outreaching service for the working place.
This phenomenon is so important, that for the last 10 years, more particularly since the 16th of January 2005, when J.L. Borloo presented a new law for the development of personal services in order to develop these services and especially to catch up with the head start of the Anglo-Saxons.
A good day to you all,
The Frizbiz teamTags: personal services